| “In real
estate it's location, location, location. In business it's
differentiate, differentiate, differentiate.” |
- Robert Goizueta, Coca Cola |
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| “No company's success can occur
without the co-operation of the customer.” |
|
-
Sam Walton, Founder & CEO, Wal*Mart
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| |
| “The
purpose of business is to serve the customer.” |
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| “At the core of every great
customer service organisation is a package of systems and a training programme to
inculcate those programmes into the soul of that company.” |
- Ken Blanchard,
‘Raving Fans’ |
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| Customers hold the key to organisational
success. Continuing to meet the changing needs and demands of current and potential
clients will assure the future viability of organisations and fulfil the wishes of all
stakeholders. Satisfied repeat customers are the
best part of any business, but satisfied customers are not enough. What's needed are
customers who 'rave to the world' about how good you are and
who are as passionate about your product or service as you
are.
Developing leading edge
customer relationship management and marketing strategies
are essential in guaranteeing the return of the happy
customers and healthy profits.
Speaking topics:
- “The Future
of Business - who serves wins”
- “Happy
Customers, Healthy Profits”
- “The
Myths & Magic of Internet Marketing”
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