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2 July 2001
Quote of the week:
- Quality is when our customers come back and our
products don’t
. – Siemens quality motto.
Book of the week:
- The Great Game of Business – unlocking
the power and profitability of open-book
management. Author: Jack Stack. Publisher:
DoubleDay. When a company plays the great game of
business, all the employees – from the janitor
to the CEO - know exactly what they contribute,
what they cost the company, and how they depend on
one another to be successful. That’s because
they’re all working from the same scorecards –
the income statement, the cash-flow statement, and
the balance sheet.
Website link of the Week
- www.marketingtips.com
Corey Rudl is arguably one of the most successful
Internet Marketers around. The millions he
generates through his own site is testimony to
this.Tap into the hottest Internet marketing tips,
tricks and techniques available.
This week’s customer service
"Touchstone"
Just this week, I commenced work with a new
client whose twenty staff are spread over two floors
of an eight-storey office block in the CBD. In
preliminary discussions with individual members of
staff prior to facilitating a team vision day, one
of the issues raised by several people was that they
very rarely ever see senior management. They
acknowledged that being on different floors of the
building didn’t help, however their concern about
the problem was sufficient enough to raise it with
me.
Often the roots of a modern day problem lie
somewhere back in the past. Many current day
managers completed their schooling back in the
seventies when most management theories were closely
aligned with military models. Those models were
generally triangular in shape with senior management
positioned at the top and the ‘troops’ forming
the base of the triangle. The message of the
triangle stipulated that communication flowed from
the top down and the term insubordination was used
when any one of the troops dared question the
authority from above. In other words, people should
be seen and not heard.
Maintaining this structure was further enhanced
by senior management being ‘removed’ from the
troops. Officer’s quarters were off limits to
anyone other than an ‘officer’. This helped
cement the ‘them’ and ‘us’ situation, a
situation similar to many existing in modern day
companies.
No business today can afford a culture of ‘them’
and ‘us’. If you know, or even suspect, that
divisions exist between people in your business,
then take all possible steps to eradicate whatever
is creating those divisions NOW!
The ultimate success of your business will be
determined by the quality of your relationships with
your customers and your staff. As with any
relationship, there is no substitute for simply ‘being
there’.
One of the most effective management strategies
you can adopt is to ‘mingle’ with your team. It
is often referred to as ‘management by walking
around’. One of my business colleagues has a daily
goal of personally speaking to all his twenty-five
staff before morning tea. As he says, how can you
get to know people if you don’t spend time with
them and allowing them to share what’s going on in
their lives. It is no accident that his staff hold
him in the highest of esteem. It also no accident
that their business is very successful.
There is a famous story of Andrew Carnegie, the
founder of US Steel, who upon sighting several
workers having a cigarette directly under a ‘no
smoking’ sign, approached the men and offered them
all a cigar. After joining them for a smoke and a
chat, Carnegie expressed his desire for them to in
future obey company policy and wished them all a
good day. As history shows, it was also no accident
that Andrew Carnegie was one of the most successful
business entrepreneurs of all time.
Another highly successful entrepreneur is the
late Sam Walton of Wal-Mart fame. One of his
favourite activities was to be dropped off at a
truck stop and then spend time travelling with one
of his drivers as they made their deliveries to
various Wal-Mart stores. He not only got to know
another member of his staff, but he also got the
opportunity to hear from someone who knows more
about the company than most, a person at the company
‘coalface’, a person on the streets where it’s
really happening. As Sam Walton and Andrew Carnegie
both knew, you can’t do that by sitting ‘removed’
in an ivory tower.
Walking around and talking to your staff is one
of the highest returning activities you can engage
in.
Until next week, many happy customer returns!
Graham Harvey APS
Next week: Remember people’s names.
Previous newsletters available at www.grahamharvey.com.au/Articles/
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Tell your family, friends and business colleagues
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