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25 June 2001
Quote of the week:
- The best way to find yourself is to lose
yourself in the service of others. – Mahatma
Gandhi.
Book of the week:
- Kotler on Marketing – how to create, win
and dominate markets. Author: Philip Kotler.
Publisher: Simon & Schuster. An opportunity to
spend some quality time with one of the leading
marketing thinkers of our time.
Website link of the Week
- www.instantsalesletters.com
In Only 2 ˝ Minutes You Can Quickly and Easily
Create A Sales Letter Guaranteed To Sell Your
Product Or Service...
Without Writing! Saves having to wait for the
blood to drip from your forehead as you stare at a
blank sheet of paper waiting for inspiration to
flow.
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This week’s customer service
"Touchstone"
I am not aware of any culture on planet earth
where birthdays are not celebrated. I am also not
aware of any individual that doesn’t like
receiving special attention on their birthday. So
why not celebrate staff birthdays to the max and
demonstrate just how much your employees mean to
you.
There are a number of ways celebrating staff
birthdays.
One of the most common is the provision of food,
often in the form of a birthday cake, for morning
tea on the day. However one custom that I have never
been able to comprehend is that for many
organisations, the person who organises and pays for
the special treat is the person whose birthday it
is. If someone out there can explain the logic
behind this tradition, please contact and explain it
to me. If this is what happens at your place of
business, STOP IT! How much more appreciative would
you be knowing that your workmates or management
have gone to the trouble of organising something
special for your birthday?
Another option that has become a tradition at a
number of organisations, is to give the member of
staff celebrating their birthday, the day off. This
is the company’s way of saying "thank you for
your past efforts, we value you as a member of the
team, and please accept the day off as our birthday
gift to you." Now I can immediately hear some
company beancounters saying that the company can’t
afford it, but seriously, the actual cost is close
to zero, and the upside returns are extremely high.
Try it, you might just be pleasantly surprised.
By the way, a logistical problem occurs when
their birthday falls on a weekend. This is easy
fixed by giving them the Friday off which further
enhances the gift by creating a three-day weekend.
If, for whatever reason, the day off option is
not acceptable, it is important to make the staff
member feel appreciated on their special day. This
can be done in a variety of ways. Why not let them
park in the CEO’s car-bay for the day? Maybe give
them a company car for the evening? Why not hang
balloons and streamers around their workspace? How
about organise an ‘in-office’ massage? The
options available to you are only limited by your
imagination.
Gifts are also an option, but please exercise
some creativity when choosing something suitable.
Why not tickets to see their favourite sports team?
A book about their favourite hobby. A bottle of
their favourite wine. A CD of their favourite
performer. Tickets to the ballet or opera. A voucher
for their favourite restaurant that they can share
with their partner. Choosing these sorts of gifts
requires some research into the lives of fellow
members of staff which in itself can be a very
positive exercise.
You often hear companies stating that their
people are their most important asset. Birthdays
give organisations the opportunity to demonstrate
exactly what that really means.
Until next week, many happy customer returns!
Graham Harvey APS
Next week: Mingle with the troops.
Previous newsletters available at www.grahamharvey.com.au/Articles/
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